I follow all of the official social media accounts affiliated with the university. I also follow the accounts run by student organizations. One account that I really enjoy following is the @volapalooza Twitter and Instagram accounts. Volapalooza is our biggest event of the year and the student organizers are always coming up with unique ways to promote the concert.
This year they tied the design and content with the 15th anniversary of the event.
Vola is 4 weeks away! 2017 marks the 15th year of Volapalooza. The XV represents the number 15, & XA represents our headliner, X Ambassadors pic.twitter.com/lEMdsumua2
— Volapalooza (@volapalooza) March 31, 2017
Along with videos and graphics, the account has been actively awarding users who interact with their account. One student has won a meet-and-greet with performers and others have won other swag items.
I admire the creativity of the student organizers and their efforts to make each year better than the last. I believe that social media plays an integral role in getting thousands of attendees to the event.
Higher Education Communications Trends 