Earlier this semester our alumni magazine included a story about a new course offered at the university. The course is titled “Coursework: Dolly’s America” and focuses on Dolly Parton and how a “hillbilly” girl from Appalachia grew up to become an international one-word sensation.
We posted the story on the UT Knoxville social media accounts and had great engagement with followers. Immediately we noticed local and regional news sources picking up the story and writing about the course. Earlier this week the New York Times wrote a story about the course. People were engaging with us on social media that we had no previous relationship with but provided a great opportunity to get new eyes on the university.
This was a great opportunity to get the word out about one of the university’s unique offerings while tying in an icon that many people across the world admire.