Welcoming Rokerthon to Rocky Top, Part 2

In my last post, I talked about what it took to get 4,000 campus members to Neyland Stadium to break a world record. For this post, I want to discuss sharing the outcome of the event on social media.

We had a few fans who weren’t excited about the event and felt that it was a waste of our time. They didn’t believe we could pull off the event. One of the best feelings was to be able to post throughout the day Wednesday that we accomplished the goal. We were also able to showcase what an amazing experience it was for those who attended.
We quickly posted that we had broken the record.
We also posted a time lapse of the Power T then posted a wrap-up thank you video. Two students were awarded scholarships so we wanted to make sure to show that this event was more than publicity.
We had so much video footage and pictures that we didn’t know what to do with it. While we did not use everything, we will have plenty of footage to use for other promotional efforts in the future.

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