I had the chance to travel to Los Angeles this week for the CASE Social Media and Community conference. Communications professionals from colleges and universities around the country attended. It was great to meet people who deal with the same things I do each day.
— Katherine Saxon (@kpsaxon) March 16, 2017
The biggest takeaway from the conference was to be authentic on social media. We’ve had success in this area by taking a more casual approach to our responses and by letting students run our Snapchat account. The days that students take over the account are the days we get the most engagement. Students are able to ask questions and get a response from their peer.
Like our social media manager says, no one wants to see us on social media. They want to see students on campus doing things of interest that they can talk to through the account.
Moving forward, I hope that we are able to expand our takeovers to Instagram. We could let them post pictures and videos on the feed or have them post to the Instagram Stories section.