Showcasing “Rocky Top” Around Tennessee

In my office, we have a great team of videographers who work hard to create amazing videos that showcase UT and all that it has to offer.

Each year, we create a 30-second video spot that is shown during each football game of the season. For this year’s commercial, the video team decided to spotlight one of the most recognizable songs in the nation, “Rocky Top.”

The video showcases Volunteers from across the state singing, humming and whistling one of UT’s most beloved musical traditions. You’ll see highlights of Memphis, Nashville, Knoxville, and the Great Smoky Mountain National Park.

Watch the full video here.


While the commercial reached a big enough audience during football games, our office decided to also promote it through our traditional channels including the UT website, UT social media accounts, and the campus newsletters.

The video has been watched more than 1,000,000 times on our YouTube channel. I guess everyone does wish they were on Rocky Top!




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